Street Soccer Canada

Pro Bono Design - Series

2015

Parcel
t: 416-504-1200
e: info@parceldesign.com
w: parceldesign.com

Parcel Creative Direction: Gary Beelik Design: Kristine Do, Richard Nalli-Petta Copywriting: Micah Toub Photography: Jim Ryce Strategy: Erin Brand, Julie Mitchell Programmer: Scott McAllister Client: Street Soccer Canada

Street Soccer Canada began as an initiative by housing advocate Paul Gregory to put together one team for the Homeless World Cup in 2004. It’s now a thriving network of over 20 programs in a dozen cities across the country. Because homeless populations tend to remain faceless and nameless—and consequently, ignored or dismissed—our approach is to tell the story of Street Soccer Canada through the stories of the participants themselves.