Airplane

Poster - Single

2014

Leo Burnett, Toronto

Leo Burnett, Toronto Creative Direction: Judy John, Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Designer: Nancy Ng Technical Designer: Trong Nguyen Chief Creative Officer: Judy John Senior Graphic Artist: Robin Osmond Agency Producer: Kim Burchiel Account Director: Emily Robinson Client: Canadian Marketing Awards

The Canadian Marketing Association celebrates the agency/client teams who create great campaigns. To remind people how difficultit is to build great campaigns, we challenged them to assemble anairplane comprised of pieces that represent the many parts of awardworthymarketing work. Each plane piece was titled after a part of the marketing process like ‘Strategy’ or ‘Pie chart’. Kiss-cut 16"x22" in size.