Téléfilm Canada at the Festival de Cannes

Poster - Series

2014

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lg2boutique Creative Direction: Claude Auchu Designer: Maude Lescarbeau Copywriting: Stuart Macmillan Strategic Planner: Pénélope Fournier Account Director: Ingrid Roussel, Catherine Lanctôt Account Manager: Marion Haimon Copywriting: ÉRic Beaudin Typographer: Maude Lescarbeau Print Production: lg2fabrique

The design was inspired from the country’s distinctive geography, putting the focus on the immensity of Canadian talent which is equalled only by the breadth of the country. The colour palate was centred on red, a natural and symbolic choice for Canada. The typography was conceived using the existing Telefilm Canada logo for greater visual unity. It’s a complete visual language that puts the focus on the organization’s roots.