Kings and Queens of the Court

Design Miscellaneous - Series

2015

Leo Burnett, Toronto

Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Agency Producer: Laurie Filgiano, Kim Burchiel Account Director: David Kennedy Photography: Raina+Wilson Production Company: Sons & Daughters Producer: Dan Ford Production Company: Beno & Wolf Director of Photography: Darrin Klimek

TSN, The Sports Network is the official broadcaster of the US Open Tennis Tournament. During the tournament people get inspired to play and flock to local courts. So to promote TSN’s coverage we created a new media space at those courts with the use of 15,000 tennis balls. We created murals highlighting the stars and drama of the tournament. Results: Viewership jumped +24% (+2 million people) compared to previous year.