Segal Centre 2013-2014 Campaign
Poster - Series
2014
lg2boutique
t: 5142818901
e: cynthia.moreau@lg2.com
w: lg2boutique.com
lg2boutique Creative Direction: Claude Auchu Designer: Marie-Pier Gilbert, David Kessous Copywriting: Stuart Macmillan Strategic Planner: Pénélope Fournier, Cynthia Moreau Account Director: Catherine Lanctôt Account Manager: Julie Bégin, Antoine Levasseur Print Producer: lg2fabrique
The Segal Centre is a multidisciplinary and multilingual performing arts centre unique in Canada. While the vast majority of theatres use photos, a graphic and typographic approach was chosen that was both conceptual and simple. The main challenge was to anchor the graphic platform of the new season in the Centre’s current visual identity to increase awareness among the public. The artistic use of cut-out forms bound the season’s platform to its visual identity.