STUDIO THEATRE

Complete Design Program - Complete

2015

Design Army
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Design Army Creative Direction: Pum Lefebure, Jake Lefebure Art Direction: Eileen Tjan Designer: Janice Chae Web Agency: L2 Interactive Client: Studio Theatre

The redesigned branding for Washington DC’s Studio Theatre seamlessly mingles the high energy and excitement of live entertainment with its urban location and roots. Bold graphic lines mimic the city’s grid, creating a connection between the actors and the audiences and alluding to a stage’s edge. Black-and-white coloring unifies the theatre’s various levels of imagery and provides a subtle nod to its gritty authenticity.