À Chacun Son Pain
Complete Design Program - Complete
2015
Paprika
w: paprika.com
Paprika Art Direction: Daniel Robitaille Creative Direction: Louis Gagnon
À chacun son pain, an artisanal bakery from Charlevoix, commissioned Paprika to review its visual identity program. To achieve this mandate, we created an “A” whose round silhouette is reminiscent of a wood oven’s shape, while the countershape symbolizes a bread peel. Integrated into the company’s name, this typographic element is also omnipresent throughout the business products’ various designations. Simple and efficient, the symbol is the identity program’s centerpiece and allows for many variations.
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