Koodo Choose Happy Campaign

Complete Design Program - Complete

2016

Camp Jefferson
t: 416-934-8401
e: info@campjefferson.com
w: campjefferson.com

Camp Jefferson Client: Koodo Mobile Executive Creative Direction: Paul Little Associate Creative Direction: Julie Nikolic, Chris Obergfell Designer: Andrew Passas VP, Marketing Communications: Dan Quick Director, Marketing Communications: Lise Doucet Manager, Marketing Communications: Dragana Simao Manager Quebec, Marketing Communications: Jennifer Robertson Designer: Mo Bofill Copywriting: Paul Little, Rich Cooper, Michelle Colistro, Stefan Wegner Art Direction: Julie Nikolic, Andrew Pass, Chris Obergfell, Caroline Friesen Technical Lead: Thomas Schemmer Director of Integrated Production: Jen Mete Print Producer: Marietta Sterman Project Coordination: Lily Tran SVP, Managing Partner: Peter Bolt VP, Director of Planning: Andre Louis VP, Director of Social and Innovation: Ian Barr Social Content Strategist: Chris Campaner VP, Director of Client Services: Edith Rosa Account Supervisor: Lisa Taylor, Suyi Hua, Melanie Abbott Account Coordinator: Sabrina Zavarise French Agency: K72 Copywriting: Marc-Andre Savard Art Direction: Sebastien Boulanger VP, Strategist: Michelle-Alex Lessard Account Director: Rosalie Laflemme, Rosalie Laflemme Account Coordinator: Genevieve Turmel Production House: Mike Perry Studios w/ Suneeva, 1st Avenue Machine & MOM Director: Mike Perry, Karim Zariffa, Julien Vallée, Eve Duhamel Executive Producer: Geoff Cornish, Sam Penfield, Richard Ostiguy Artist Representative: Laura Buckwith Head of Production: Lisanne McDonald Line Producer: Annya Williams, Guillaume Vallée Director of Photography: Anna Wolf, Simon-Pierre Gingras Photography: Scottie Cameron Set Designer: J Bell Art Direction: Louise Schabas Animation Director: Mike Perry Assistant Animation Director: Jim Stoten Lead Animator: Maya Edelman, Isam Prado, Maya Eldelman Animator: Lizzi Akana Editorial House: 1st Avenue Machine Editor: Marc-Antione Croteau Transfer: Ricart & Co. Colourist: Seth Ricart Online: 1st Avenue Machine Online Artist: John Loughlin Audio House: Apollo Studios Creative Director, Music Producer: Daenen Bramberger Audio Engineer: Spencer Hall Executive Producer: Tom Hutch Development: Ransom Profit Lead Developer: Heung Lee Developer: Tony Valderrama

Choose Happy is an ad campaign from a mobile-phone provider that is built to be watched on your smart-phone.We created hundreds of GIFS, animations, stop-motion, time lapse, motion graphics and happiness insights mixed in with corporate factoids as to why Koodo Mobile is such a happy experience. Essentially, creating a modular system of happy bits that were fun to enjoy on their own or could be combined to make everything from banners to TV commercials.