Cumbrae's

Complete Design Program - Complete

2016

Blok Design
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Blok Design Creative Direction: Vanessa Eckstein, Marta Cutler Design: Vanessa Eckstein, Kevin Boothe Designer: Patricia Kleeberg Copywriting: Marta Cutler

Cumbrae’s is a high-end butcher shop whose owner is an industry pioneer. The identity juxtaposes the brand’s sense of swagger and innovation with a contemporary voice. A traditional stamp reinforces the owner’s legacy as a third generation of butchers. The branding extended into staff uniforms, the interior of a flagship store and a packaging system for their range of prepared foods. We developed and helped launch a branded line of essential spices.