Coors / Young Empires Interactive Music Video

Digital - Single

2015

Tendril
t: 416-504-1873
e: studio@tendril.ca
w: tendril.ca

Tendril Creative Direction: Dre Labre, Joel Holtby, Mike Dubrick, Chris Staples, Ian Grais Director: Chris Bahry Art Direction: Vini Nascimento, Joel Holtby, Irene Pau Executive Producers: Kate Bate, Meg Norton, Monika Ghobrial Producer: Mary Anne Ledesma Director: Noah Pink Interactive Art Director: Ronaldo Jardim Writers: Dan Szczepanek, Mike Dubrick, Naeem Ghafari, Karine Doucet Interactive Designers: Alex Fleming, Steve Lam Tech Lead: Scorpio Lam Strategy: Darren Yada, Rob Cumming, Leah Gregg Developer: Nickel Media Ad Agency: Rethink Client: Molson Production Company: Tendril Interactive and Environmental Design: Tendril Visual Effects: Tendril

We were invited by Rethink to collaborate on concept and creation of an 'interactive, branded music video' using a remix of Young Empires 'So Cruel' for the launch of Molson Coors' newest beer, Coors Altitude. The interactive video was the keystone of the launch campaign.