Tricolore Laces

Announcements/Invitations/Cards/Kits - Single

2015

Cossette

Cossette Client: Montreal Canadiens Children's Foundation Chief Creative Officer: Antoine Bécotte Creative Direction: Gilles Legault Art Direction: Léo Breton-Allaire, Antonin Brault VP Client Leader: Christian Quenneville Writer: Marc-André Vigneault, Jonathan Rosman Agency Planner: Andréa Fortin Account Director: Elsa Vilarinho Account Executive: Isabelle Morin Production Consultant: Colette Dumay Graphic Designer: Nathalie Boucher Retouching: Daniel Cartier, René Lachapelle Photography: L'Hibou Production Company: Quatre Zéro Un Editing: Post 430 Director: Gabriel Poirier Galarneau Post Production Company: 4U2C, Post 430 Music: NRG - Duck Sauce

In Québec, hockey isn’t a national sport; it is a religion. The church is the Montreal Canadiens. To generate new donations for the Montreal Canadiens Children’s Foundation, we designed a pair of skate laces that can be worn as laces or bracelets but more importantly, with a sense of pride. Pride towards the players, the team and the cause. In doing so, Quebecers physically and metaphorically tying them to the cause.