Yoga Chaud Québec
Complete Design Program - Complete
2014
Yoga Chaud Québec
lg2 boutique Client: Yoga Chaud Québec Ad Agency: lg2 boutique Creative Direction: Jacques De Varennes Art Direction: Mira Gauthier, Anthony Verge, Jacques De Varennes Mac Artist: David Boivin, Sylvain Grégoire, Marie-Eve Roussy Account Planner: Catherine Darius Account Executive: Isabelle Miville Producer: Julie Pichette
The brief called for development of a distinctive brand platform representing the benefits of hot yoga (at 40° Celsius) while at the same time differentiating from direct competitors (other hot yoga centers) and indirect competitors (fitness centers) in the region.