Smith Oyster Bar

Complete Design Program - Complete

2014

Leo Burnett, Toronto

Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Ryan Crouchman Art Direction: Ryan Crouchman Designer: Ryan Crouchman Illustration: Ryan Crouchman Client: Smith Restaurant + Bar

Smith Oyster Bar offers the best and the freshest from the sea. To highlight this, we combined the immediacy of newspaper with a nautical theme to create our branding. The menu is a broadsheet newspaper format and the fish & chips wrapping is a nod to the classic newspaper wrapping. Other elements include after dinner mints and nautical themed coasters.