A new identity for the Montréal Olympic Park

Complete Design Program - Complete

2014

lg2boutique
t: 5142818901
e: cynthia.moreau@lg2.com
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lg2boutique Creative Direction: Claude Auchu, Serge Côté Designer: Serge Côté, Andrée Rouette Art Direction: Serge Côté, Frédéric Tremblay Copywriting: Christian Letendre Strategic Planner: Maryse Sauvé Account Director: Catherine Lanctôt Account Manager: Noémie Martin Print Producer: lg2fabrique Photography: Alain Desjean

The new Olympic Park platform displays a dynamic and colourful approach as a reminder of its initial vocation, and to resuscitate the Olympic history of the site. The inspiration is taken from the world of sport.

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