Téléfilm Canada branding for all international events
Complete Design Program - Complete
2014
lg2boutique
t: 5142818901
e: cynthia.moreau@lg2.com
w: lg2boutique.com
lg2boutique Creative Direction: Claude Auchu Designer: Maude Lescarbeau Copywriting: Stuart Macmillan Strategic Planner: Pénélope Fournier Account Director: Ingrid Roussel, Catherine Lanctôt Account Manager: Marion Haimon Copywriting: ÉRic Beaudin Typographer: Maude Lescarbeau Interactive Art Director: Thibault Gehard Print Production: lg2fabrique
In a reference that links the size of the country and the depth of talent the brand slogan “SEE BIG” was developed and will be the common thread of all the adaptations for visual identities. The colour palate was centred on red, a natural and symbolic choice for Canada. The typography was conceived using the existing Telefilm Canada logo for greater visual unity.