Klauss Boehler

Complete Design Program - Complete

2014

lg2boutique
t: 5142818901
e: cynthia.moreau@lg2.com
w: lg2boutique.com

lg2boutique Designer: Serge Côté Copywriting: Jean-François Perreault Photography: Marie-Reine Mattera Account Director: Ingrid Roussel Account Manager: Marion Haimon Strategic Planner: Stéphane Mailhiot, Marc-André Fafard Creative Direction: Serge Côté Print Producer: lg2fabrique

A brand that took its inspiration from Britain, Klauss Boehler designs top-of-the-line men’s shirts and defines itself using the words subdued, traditional and refined.The new branding draws its inspiration from the world of the English tailor where aesthetics, thoroughness and workmanship are bywords. The platform’s graphic elements were conceived around the idea made-to-measure, with the focus on the style and refinement of the brand’s British heritage