PICNIC Complete Design

Complete Design Program - Complete

2014

TAXI Canada
t: 416.598.4750 ext. 3234
e: taxi2awards@taxi.ca
w: taxi.ca

TAXI Canada Ltd. Creative Direction: Dave Watson Writer: Marko Pandza Designer: Kammy Singh, Kimberley Pereira Print Producer: Tara Greguric Mac Artist: Dave Kinsella, Pam Cohen Account Director: Karlee Bedford Interior Design: Burdifilek

Busy people want food that’s delicious, unpretentious, and affordable, so we gave them a PICNIC. It’s a brand name that stands for the kind of quality and charm you’d find in your own wicker basket on a sunny day in the park. Drawing inspiration from a classic picnic staple, we developed the complete brand experience, so everything from the logo, to retail experience, to the packaging, is as fresh as the food they sell.