Greenfield Complete Design Program
Complete Design Program - Complete
2016
john st.
t: 416-593-3729
e: reagan.johnston@johnst.com
w: johnst.com
john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Creative Direction: Niall Kelly Design Director: Mooren Bofill Designer: Andrew Passas Account Director: Sandra Avey Account Supervisor: Matthew Bendavid
Greenfield Natural Meat Co. is a sustainable meat company that offers many of the great qualities organic does but without the high price point. The logo draws inspiration from the tilling patterns created by tractors in the fields that surround the Greenfield farm in Manitoba. The minimal colour palette, hand-styled typeface and seed paper reinforce the brand as simple, friendly and sustainable.This hand-crafted design reflects the natural, authentically-progressive and caring nature of the brand.