Lisa Petrole Photography

Design Promotion Miscellaneous - Series

2015

Sid Lee
w: sidlee.com

Sid Lee Executive Creative Direction: Jeffrey Da Silva, Tom Koukodimos Art Direction: Oliver Brooks Copywriting: Mike Richardson Designer: Oliver Brooks

In order to promote photographer Lisa Petrole’s brand new website, we created a promotional piece using no photography at all. The entire three-book series: 92 days of winter, a study of milk, and albino doves on white were filled with nothing but blank, white pages. The rear cover contained the only relevant information—lisapetrole.com—transforming an otherwise useless mailer into a useful notebook that its recipients might actually use.