Printed By Somerset

Digital - Single

2016

Leo Burnett, Toronto

Leo Burnett, Toronto Chief Creative Officer: Judy John Designer: Dejan Djuric, Pedro Izzo, Ryan Crouchman, Jeff Watkins Creative Direction: Judy John, Lisa Greenberg Group Creative Director: Lisa Greenberg, Ryan Crouchman, Sean Ohlenkamp Copywriting: Marty Hoefkes, Andrew Caie Art Direction: Dejan Djuric, Pedro Izzo, Ryan Crouchman, Scott Leder, Chris Duchaine Illustration: Kristina Marija Valiunas, Dejan Djuric Director, Creative Technology: Felix Wardene Web Developer: Jacqueline Adediji, Dan Purdy Agency Producer: Laurie Filgiano, Sabrina DeLuca Photography: Luis Albuquerque, Arash Moallemi Account Executive: Kayla Osmond Project Manager: Tracy Wightman Planner: Joshua Hansen

Somerset wanted a website that showcased their capabilities as printers, bringing the experience of touching the page online. We created a printed website; over 20 techniques were printed on a single, duplexed press sheet. We created online interactions like a map that could be zoomed with stickers, a GIF made with scanimation, buttons that were embossed, and much more. Then we shot every interaction in stop motion to bring print online in a tactile experience.