Hoi Bo

Complete Design Program - Complete

2014

Blok Design
t: 416 927 7077
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Blok Design Creative Direction: Vanessa Eckstein, Marta Cutler Designer: Vanessa Eckstein, Patricia Kleeberg, Kevin Boothe Copywriting: Marta Cutler

Hoi Bo, a coveted line of bags and clothing, possesses a distinctive aesthetic that arises from the designer’s unique way of working. What guides her design is a true exploration of process and an emphasis on materials. Our own design followed her path, using her shapes to create the identity’s foundation. We pushed the extent of the printing technique to give it a strong personality, while also mirroring Hoi Bo’s rigorous attention to detail.