Veg Food Fest

Complete Design Promotion - Complete

2015

Leo Burnett, Toronto

Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg, Sean Ohlenkamp Designer: Man Wai Wong, Ryan Crouchman Copywriting: Marty Hoefkes Art Direction: Mike Morelli Agency Producer: Barry Durocher Group Account Director: David Kennedy Account Planner: Spring Morris

Toronto has no shortage of food festivals. In a category with so much choice and flavour, we had to prove vegetarian eats could be just as savory, sweet and even downright bad for you as anything else Toronto’s omnivores might crave. We had to move beyond a loyal base and change some mouths’ minds, all while keeping within a modest $35,000 budget,

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