SLEEPY HOLLOW

Magazine Article - Single

2015

Design Army
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Design Army Creative Direction: Pum Lefebure, Jake Lefebure Art Direction: Mariela Hsu Photography: Dean Alexander Client: The Washington Ballet

An iconic thriller, Washington Irving’s classic American ghost story is reimagined through the expressive and lush language of The Washington Ballet. To showcase this atmospheric production and launch a multimedia campaign, an exclusive editorial for Washington Life magazine pulled dancers from stage to page, utilizing powerful typographic treatments and hauntingly beautiful images. Additionally, posters, online ads and a video trailer shot in part by drone were created for an immersive sensory experience.