Homeless Donation Boxes
Design Promotion Miscellaneous - Series
2014
Leo Burnett, Toronto
Leo Burnett, Toronto Creative Direction: Judy John, Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Photography: Jesse Senko Chief Creative Officer: Judy John Art Buyer: Laurie Filgiano, Sabrina DeLuca Agency Producer: Anne Peck Account Supervisor: Jeremy Farncomb Client: Raising The Roof
Human size donation boxes that featured real homeless people were created and placed in locations people often come across the homeless. The messaging let people know that a donation here helps free the homeless from living here. Hard to ignore, these boxes allowed people to contribute without feeling uncomfortable about the encounter. Manned by volunteers, people could interact and engage in the cause and link their donation to a positive, longer term solution.