La Presse+

Complete Design Promotion - Complete

2014

Cossette Communication Inc.

Cossette Communication Inc. Vice-president, customer lead: Joanne Nantel Chief Creative Officer: Antoine Becotte Strategic Planner: Florence Girod Creative Direction: Anik Ouellet, Anne-Claude Chenier, Barbara Jacques Art Direction: Maxime Sauté, Isabelle Allard Copywriting: Patrick Michaud, Geneviève Cardinal, Anne-Claude Chenier Account Coordinator: Nathalie Quirio, Simon St-Germain Programmer: Michael Aspiros, Simon Bugeaud Designer: Barbara Jacques, Isabelle Allard, Capucine Labarthe Computer Graphics: Nathalie Boucher, Maxime Bluteau Retouching: Daniel Cartier, René Lachapelle Web Developer: Sébastien Guy Vice-president Marketing: Michel Gagnon, La Presse Marketing Director: Christiane Dubé, La Presse Director Brand Strategies: Yves Lebon, La Presse

Phase 1:Ask: Get daily readers to transition to La Presse+.Challenge: Falling readership of the La Presse.Solution: Make the end the beginning of something exciting with La Presse+, an interactive approach to news. Phase 2:Ask: Encourage readers to help gather the news. Challenge: Fuel Phase Two with content and input from our Phase One readers. Solution: TV and web executions, print, fly postings, and mobile banners featuring meetings between believers and sceptics.

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