Salt Spring Coffee Cold Brew
Non-Alcoholic Beverages - Single
2015
Exhibit A: Design Group
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Exhibit A: Design Group Creative Direction: Cory Ripley Graphic Designer: Timothy King Copywriting: Scott Colbourne
Most cold brew is sold in specialty coffee shops, but Salt Spring Coffee set out to bring their product to grocery store shelves. The packaging design communicates quickly to educate mass market consumers as they scan the ready-to-drink refrigerator for something new. Straight-forward, bold, yet stylized typography, position the product as premium while ensuring customers know this product is not cola, or root beer.