Boneshaker

Wine/Beer/Spirits - Single

2015

CF Napa Brand Design
t: 707-265-1891
w: cfnapa.com

CF Napa Brand Design Creative Direction: David Schuemann Design Director: Kevin Reeves Designer: Dana Deininger

The name is traced back to the nickname given to early bicycles made entirely of wood that rattled their ridders so hard they were infamously known as "Boneshakers”. The label features a single skull in bone-white made of glow-in-the-dark ink on a midnight black background. Viewed from afar, the image reads clearly, but with a closer look, you see the skull is built from the typography of the label and various parts of bicycles.