Beer Cans

Wine/Beer/Spirits - Series

2015

lg2boutique
t: 418-263-8901
e: tania.pons@lg2.com
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lg2boutique Creative Direction: Jacques De Varennes Art Direction: Mira Gauthier, Anthony Verge Mac Artist: Marc Rivest Account Executive: Isabelle Miville Account Planner: Catherine Darius Agency Producer: Julie Pichette

All the graphic elements were selected to showcase the origins of the railroad town of Farnham in Estrie.The 4 flavors are given distinct personalities with electric color codes, bitterness levels (12, 27, 33, and 64), and shapes evoking locomotive grills.