Side Launch Packaging

Wine/Beer/Spirits - Series

2015

Camp Jefferson

Camp Jefferson Executive Creative Direction: Paul Little Creative Direction: Chris Obergfell Art Direction: Dominique Magnusson, Craig Ferguson Copywriting: Tal Wagman, Paul Little

The Side Launch packaging reflects the shipbuilding tradition of Collingwood Ontario. We extended the brand experience by adding geographic co-ordinates to the cans that you can enter into the website to unlock brand stories. Including a brewery tour, ship launch footage from the 70's and interviews with old ship-builders.