Messy Mutts

Complete Packaging Series - Complete

2015

Giants & Gentlemen
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Giants & Gentlemen Creative Direction: Natalie Armata, Alanna Nathanson Art Direction: Jason Florentino Design: Martina Rosati Illustration: Louis Roskosch Account Director: Steve Waugh Account Manager: Julie Wierzbicki

Messy Mutts is a new line of chic dog care products, from food and water bowls to poop bags and doggy towels. The brand reflects the playfulness of man’s best friend with a charming look and feel. We’ve been involved from the puppy stages in its positioning, illustrations, branding and packaging. Can we get a woof woof?