CUMBRAE’S ESSENTIAL SPICES

Food - Series

2016

Blok Design
t: 416-927-7077
e: disinfo@blokdesign.com
w: blokdesign.com

Blok Design Creative Direction: Vanessa Eckstein, Marta Cutler Designer: Kevin Boothe, Miki Arai Copywriting: Marta Cutler

Cumbrae’s is a high-end butcher shop whose owner is an industry pioneer. As part of re-designing a new identity and further expanding the business, we developed and helped launch a branded line of essential spices. We numbered them from one to eight, to convey that this is a line no cook should be without, and then created a system that through its bold simplicity and witty voice helps build the larger story of the brand.

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