Mustang Survival 2015 Packaging Redesign

Clothing/Sports/Leisure - Series

2016

Karacters, a division of DDB

Karacters, a division of DDB Creative Director: James Bateman, Jared Rhind Associate Creative Director: Tim Hoffpauir Industrial Designer: Ryan Boechler Illustrator: Kane Tchir Account Director: Dylan Ballentine Project Manager: Megan McCord Strategist: Rob Newell Junior Designer: Sheri Poetker Digital Artist: Tina Palmer Printer: Hemlock Printers

Mustang is the leading supplier of marine survival equipment, but their packaging did not reflect their premium quality and price. The new packaging brings Mustang's military-grade engineering to life. It clearly highlights the technical attributes of each product. The sophisticated colour palette and printing techniques establish a strong and consistent brand presence. Unlike old packaging the new format also allows consumers to try on the products and experience the quality for themselves.