The Perfect Match

Other - Series

2016

Leo Burnett, Toronto

Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Ryan Crouchman Design: Man Wai Wong, Kristina Marija Valiunas Copywriting: Steve Persico Art Direction: Man Wai Wong, Kristina Marija Valiunas Illustration: Man Wai Wong, Kristina Marija Valiunas Agency Producer: Gord Cathmoir Production Company: Printed By Somerset Producer: Scott Willock Production Company: EPC Graphics Inc. Producer: Nicholas Harrison

Life is full of things that need burning. Some tasks, like candles, need short matchsticks. Some things, like dynamite, need long sticks. Inside The Perfect Match box are four matchstick lengths with different coloured heads. The sticks are organized in a custom tray that slides into one of four embossed cases. Now, no one will go without The Perfect Match.

Share
|