Spirit Tree Estate Cidery

Wine/Beer/Spirits - Series

2014

TAXI Canada
t: 416.598.4750 ext. 3234
e: taxi2awards@taxi.ca
w: taxi.ca

TAXI Canada Ltd. Creative Direction: Dave Watson Writer: Trevor Aune Designer: Stephen Tasker Print Producer: Tara Greguric Mac Artist: Dave Kinsella, Pam Cohen Print Production: Fort Dearborn, Atlantic Packaging Products Account Director: Karlee Bedford

Spirit Tree Estate Cidery produces a number of high quality craft ciders. Wanting to break into the highly competitive alcoholic beverage landscape, and about to launch in the LCBO, they wanted to stand out from the big cider brands. We created a visual language using modern-looking apple tree branches as the main design element. This branch pattern was used on packaging, stationery, shopping bags and even as an in-store design element.

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