Granville Island Pet Treatery

Home/Garden/Pets - Series

2014

arithmetic creative
t: 778 322 1558
e: m@arithmeticcreative.com
w: arithmeticcreative.com

arithmetic creative Creative Direction: Margherita Porra Graphic Designer: Margherita Porra Photography: Makito Inomata

This project tackled a complete brand and product overhaul for healthy dog treats catering to gift and grocery markets. A large majority of products in the pet category scream with bright colors and excessiveness. We chose to break category convention and use a simple, understated palette for the box design and a strong colour placement to indicate flavour. Type called reference to a nostalgic time of when the pet bakery first came to be.

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