Théâtre de Quat'sous 2013-2014 Campaign

Typographic Poster - Series

2014

lg2boutique
t: 5142818901
e: cynthia.moreau@lg2.com
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lg2boutique Creative Direction: Claude Auchu Designer: Andrée Rouette, Maude Lescarbeau, Romain Albertini Copywriting: Jean-François Perreault Strategic Planner: Sabrina Côté Account Director: Ingrid Roussel Photography: Martin Girard Computer Graphics: Maxime David

Théâtre de Quat’Sous developed their 2013-2014 programming around the idea of life torn into pieces.The number “4” forms the core of the concept created for the new season’s posters. It serves as a link between the three posters as well as a support for the title of the three plays. The superimposition of the “4” over the actors reveals the duality, tension and malaise that inhabit them.

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