BC Place Recruitment Video
Motion - Single
2012
DDB Canada / Karacters Vancouver
t: 604.609.9588
e: chris.dallin@karacters.com
Agency: DDB Canada / Karacters Vancouver Creative Direction: James Bateman Director of Animation : Todd Smith, Shades of Grey Project Manager: Dylan Ballentine Writer: Jessica Raya
Nearing the end of a 2-year renovation, BC Place approached Karacters for assistance with their massive 700-person hiring initiative for the stadium re-opening. The challenge: we couldn’t show an unfinished building .To inspire audiences, we elected to use a kinetic typography-styled video to portray both the stadium history and its promising future, seeded online to encourage potential applicants to ‘imagine’ what it will be like to be part of an amazing venue hosting world-class events.