La Vittoria 2013, a unique evening rooted in earthly flavours

Identity - Series

2014

lg2boutique
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e: cynthia.moreau@lg2.com
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lg2boutique Creative Direction: Claude Auchu Designer: Maude Lescarbeau, Marilyn Marois, Andrée Rouette Account Manager: Marion Haimon Account Director: Catherine Lanctôt Account Coordinator: Sara Caradec Copywriting: Gabrielle Godbout, Pierre Lussier Print Producer: lg2fabrique Photography: Luc Robitaille

For its 2013 edition, La Vittoria teamed up with Cuisines collectives of Hochelaga-Maisonneuve and Montérégie, grassroots organizations that promote food autonomy, notably by reintroducing its members to the basics of cooking.At the centre of the evening’s graphic universe was a return to the source. The thoroughly elegant creative paid tribute to the Earth and its flavours throughout the different pieces, recalling its freshness, innocence and elemental state.

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