Magic Pony Branding
Young Blood Design - Series
2014
Petra Cuschieri
e: petra.cuschieri@gmail.com
w: petrac.ca
Petra Cuschieri Art Direction: Petra Cuschieri Design: Petra Cuschieri Creative Direction: Steve Cober
A new look for Magic Pony – a well loved art, design and lifestyle shop in Toronto. The playful identity captures the spirit of Magic Pony – mystery, kawaii and magic of course. The new monogram mimics the swoosh of a pony’s tail, while balancing the weight of the wordmark. A previous palette of icons was re-worked, expanded upon and formed into a pattern.