Kings and Queens of the Court

Advertising Illustration - Series

2015

Leo Burnett, Toronto
t: 416-925-5997

Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg Copywriting: Steve Persico Art Direction: Anthony Chelvanathan Agency Producer: Laurie Filgiano, Kim Burchiel Executive Producer: Franca Piacente Group Account Director: David Kennedy Production Company: Sons & Daughters Producer: Dan Ford Production Company: Beno & Wolf Director of Photography: Darrin Klimek

TSN, The Sports Network is the official broadcaster of the US Open Tennis Tournament. During the tournament people get inspired to play and flock to local courts. So to promote TSN’s coverage we created a new media space at those courts where we created illustrations with the use of 15,000 tennis balls. We created murals highlighting the stars and drama of the tournament. Results: Viewership jumped +24% (+2 million people) compared to previous year.