#MyNorth

Poster Illustration - Series

2015

SID LEE
w: sidlee.com

SID LEE Executive Creative Direction: Jeffrey Da Silva, Tom Koukodimos Art Direction: Andrew MacPhee Illustration: Carson Ting Design: Alex Boland, Seita Goto, Marie Rupolo Copywriting: Jeremiah McNama, Ryan Chiasson Sports Culture/Lifestyle Consultant: Elvis Dennis VP, Strategy: Dustin Rideout Strategist: Josh Hansen VP, Director, Account Services: Eve Remillard-Larose Account Manager: Matty Bendavid, Allison Micelli Account Coordinator: Alicia Brennan Art Producer: Dana Klyszejko Print Production: M&H Graphics Print Producer: Karla Ramirez Project Manager: Phu Pham Production Artist: Jeff Shadwick, John Forbes, Franco Piane

Sid Lee worked with a Toronto-born illustrator and a local basketball consultant to capture the unique stories of Toronto’s basketball neighbourhoods and brought them to life in an immersive map. The map forms a visual narrative of Toronto’s balling legacy – neighbourhood by neighbourhood. The featured regions of the GTA are brought to life with distinct illustrations that are shared in posters around their respective communities.