Year: 2008
Category: Online Video - Single
Title: L'Odeur

A man and woman profess each other's love and make allusions to sweating in this homage to perfume advertising touting the world's first internal fragrance. It is revealed that it is, in fact, a teaser for a line of Lululemon clothing featuring anti-stink technology in the fabric.

Voice: 416-340-7111
Website: www.griplimited.com
Email: colincraig@griplimited.com

Copywriting: David Chiavegato Art Direction: Rich Pryce-Jones Production Company: Avion Films

Winning Website: awards.griplimited.com/lululemon_video.html

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