The Fantasy Life

Integrated or Environmental Campaign

2016

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Client: Coors Light Creative Direction: Mark Scott, Aaron Starkman, Ian Grais, Chris Staples Art Direction: Mark Scott Writer: Dan Szczepanek Design: Steve Priesman Producer: Narine Artinian Illustration: Steve Priesman Community Manager: Andree Boisselle Account Manager: Sarah Riedlinger

We created a reactive social campaign called #thefantasylife. Fans were asked to share their best fantasy football team names using the hashtag. Those with the best names were rewarded with professionally designed team logos. On top of that we created and sent fans official equipment and apparel featuring their logos.