Undercover AdWords

Public Service/Charity (Non-Profit)

2015

Cossette

Company: Cossette Client: Children of the Street Society Creative Direction: Michael Milardo Copywriting: Pierre Chan Art Direction: George Lin Head of Search: Brian Cuddy Search Marketing Specialist: Flemming Krogh Brand Supervisor: Robin Russell Director of Client Services: Anne Buch

Sexual predators feel they can safely and privately search for, and view, child pornography online. Through a partnership with Google, we were able to create AdWords using key terms normally restricted under Google’s Advertising Policy. These AdWords target online sexual predators precisely at the moment they search for child pornography—reminding them that undercover officers are online.