Crest Creator

Consumer Packaged Goods

2014

BBDO San Francisco
t: 415-808-6200
e: contactsf@bbdo.com
w: bbdosf.com

Company: BBDO San Francisco Executive Creative Direction: Craig Mangan Creative Direction: Amber Justis Director of Strategy: Matt Hermann Executive Producer: Michelle Excell Account Manager: Jessica Kammerich Art Direction: Alyssa Collis Copywriting: Nate Totten Strategist: Stephanie Charlebois Production Company: Royale Illustration: Steph Hughes

Winning Website: crestcreator.com

This national rebranding campaign for Gallo Family Vineyards moved the brand away from traditional families towards a more modern approach. The campaign noted that a family isn’t just about who you’re related to, but who you share related interests with by highlighting your many families consisting of friends, fans, bands, coworkers and clubs. Every element of the campaign drove people to CrestCreator.com where they could celebrate their many families by making a customized crest.