Ghosts

Public Service/Charity (Non-Profit)

2014

lg2
t: 514-281-8901
w: lg2.com

Company: lg2 Senior Partner, Vice-President, Creative Director: Luc Du Sault Interactive Creative Director, Copywriting: Marilou Aubin Interactive Art Director: Jean-François Clermont Agency Producer: Johanne Pelland Interactive Producer: lg2fabrique Account Supervisor: Sandie Lafleur, Alexandra Laverdière Photography: Paul Hurteau 3D installation: Musion Production Company: Club Kelvin Inc. Sound Design: Boogie Studio 3D animation: Numerix 3D Media Agency: Touché! PHD Media agency planner: Mylène Fortier Colleges Squads: Newad

Road accidents are the No. 1 cause of death among 16 to 24 year olds. To open their eyes to this reality, we put them face-to-face with ghosts who had lost their lives in car accidents because they failed to speak out against dangerous driving behaviour. We created a 3D video installation, put it on the website, and supported it with information on road safety and a collective petition to speak up.