KD Pocalypse

Integrated Campaign

2013

TAXI 2
t: 416.598.4750
e: taxi2awards@taxi.ca
w: taxi.ca

Executive Creative Direction: Lance Martin Creative Direction: Jeff MacEachern Asscociate Creative Director: Mike Blackmore Copywriting: Mike Blackmore Art Direction: Jason Kerr Design: Jason Kerr Digital Strategy: Zach Klein Community Manager: Trevor Aune Digital Producer: Hanna Bratt Broadcast Producer: Brie Gowans Print Producer: Tara Greguric Interaction Designer: Jordan Kentris Production Designer: Melissa Zeta, Veronica Wong Technical Director: Matt Burtch Developer: Bob Blevins, Kelly Keenan, Carson Shold Account Director: Daniel Shearer Account Manager: Zak Usher Ad Agency: TAXI 2

To leverage the buzz around the supposed 2012 Mayan Apocalypse in a fun way that was unique to the Kraft Dinner (KD) brand, we asked Canadians the question: If the world really were to end, what would their last meal be? Anyone who tweeted that it would be KD got a free box sent directly to their home.