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Memory Project

Public Service/Charity (Non-Profit)

2014

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Creative Direction: Aaron Starkman, Dre Labre, Chris Staples, Ian Grais Art Direction: Joel Holtby Writer: Trevor Gourley Associate Creative Director: Joel Holtby Broadcast Producer: Monika Ghobrial Designer: Joel Holtby Account Manager: Caleb Goodman, Christina Festoso, Marie Lunny Music/Sound: RMW Music Music/Sound Engineer: Kyle Gudmundson Post Production Company: Posterboy Editor: Steve McGregor

On Remembrance day teens across Canada were sent a direct message to their snap chat accounts. A message from a real Canadian veteran, telling a story from their heroic WW2 experience. Before the veteran could finish they were cut off and a message appeared notifying teens that our Canadian war veterans and their heroic stories were vanishing and the only way preserve their memory and hear more stories was to go to thememoryproject.ca.

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