Year: 2008
Category: Consumer Products - Single
Title: Sleeping Better and You

IKEA wanted to assert itself as a destination for quality mattresses in North American sizes. Featuring the IKEA Sleep Coach, the website not only provides tips and tools for choosing the right mattress, it also subs for an in-store sales person as the consumer's primary information resource.

Voice: 416-601-1999
Website: www.trapeze.com
Email: lrothstein@trapeze.com

Creative Direction: Andrew Lockhart Art Direction: Bronwyn Anderson Executive Creative Direction: Mike Kasprow Design: Ella Potyrala Production Company: Storystream Interactive Agency: Trapeze

Winning Website: www.ikea.com/ms/en_CA/mattress_ms_08/index.html

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