Hbc - Olympics

Consumer Products - Single

2008

henderson bas
t: 416-977-6660
e: ltapolczai@theniceagency.com
w: hendersonbas.com

Chief Creative Officer: Kathy Kohn Creative Direction: Ryan Wolman Copywriting: Julie Stolberg Art Direction: Catherine Baird Design: Matt Hodgins Programming: Sunil Boodram, Shaun Larkin Interactive Agency: henderson bas

Winning Website: spirit.hbc.com/en

As a means of defining the spirit of the Beijing Olympics and creating awareness of the Hbc Olympic Brand, an experiential site was developed infusing the 5 Chinese elements that inspired their Olympic collection. The interactive environment encouraged visitors to select their spirit-defining element and send good wishes to the Canadian team.