Category: Consumer Products - Single
Title: Hbc - Olympics
As a means of defining the spirit of the Beijing Olympics and creating awareness of the Hbc Olympic Brand, an experiential site was developed infusing the 5 Chinese elements that inspired their Olympic collection. The interactive environment encouraged visitors to select their spirit-defining element and send good wishes to the Canadian team.
Chief Creative Officer: Kathy Kohn Creative Direction: Ryan Wolman Copywriting: Julie Stolberg Art Direction: Catherine Baird Design: Matt Hodgins Programming: Sunil Boodram, Shaun Larkin Interactive Agency: henderson bas
Winning Website: spirit.hbc.com/en/
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